Episode Details

Boston accents, tariff talk, and some surprisingly solid dating advice all in one shot. Jay Schwedelson keeps it real on this quick-hit episode, breaking down why tariffs still matter for your marketing strategy (even if the headlines have moved on) and sharing a sneaky email tactic that’s crushing right now. Then, things take a hilarious turn as he tackles a stack of dating questions with zero filter—because why not?

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Best Moments:

(01:15) Jay cracks up over Boston’s official accent dictionary and his new favorite word, “donkeys.”

(02:01) Why tariff concerns aren’t as “over” as marketers think—and what it means for your promos.

(04:20) The value-per-use marketing trick that’s driving double-digit email engagement boosts.

(07:15) Why mentioning tariffs in your subject lines could give you a 19% lift in opens.

(08:30) Jay’s blunt take on what to do when someone says “we should hang out sometime” but never picks a date.

(09:45) The Instagram ex-following debate—fine or full red flag?

(10:36) When “I need space” actually means “this relationship is toast.”

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Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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