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Winning the Customer Through Marketing: Trust, AI, and Brand
Description
Think marketing’s not your job? Think again. Why brand is now your leadership edge.
In a world flooded with AI-generated noise, brand and authenticity have become your sharpest leadership tools.
In this episode, Em and I unpack the most common marketing blind spots leaders have, and what to do about them.
We explore how to use AI without losing your voice, why trust is built through proof not polish, and how your employer brand is shaped long before someone hits ‘apply.’
If you lead people, influence others, or run a business, this one’s for you!
Additional Resources Mentioned
Ep.343: Build an Exceptional Employee Value Proposition
Attract and retain top-tier talent with a compelling Employee Value Proposition.
Get crystal-clear on your customer, value, and positioning without overcomplicating things.
ChatGPT for Tone of Voice — James Killick
The tool used to define and align brand tone based on your ideal customer avatar.
Em’s go‑to voice‑to‑AI tool for capturing ideas quickly and organising them into editable formats.
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