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Season 6, Episode 4: Amazon's advertising strategy (with Adam Epstein)
Season 6 Episode 4
In this week's episode of the MDM podcast, I speak with Adam Epstein, the CEO of Gigi, an AI-enabled automation tool for the Amazon DSP. Following Amazon's announcement in June of identity partnerships with both Roku and Disney (which I cover in Amazon is CTV’s data engine), Adam and I focus our conversation on Amazon's strategic positioning with its advertising business across Amazon Prime Video, sponsored on-site advertising, and the Amazon DSP. Among other topics, we discuss:
- An overview of the partnerships that Amazon announced with Roku and Disney at Cannes
- Why Amazon's dataset is a natural fit for CTV, and whether its audience data alone can be a principal driver of growth in that market
- How Amazon's AI-enabled automation products, Brand+ and Performance+, differ from those offered by Meta and Google
- Whether Amazon is fundamentally supply-constrained
- The ecosystem of advertising-focused AI tools
- The non-obvious ways that Amazon is approaching growth in non-endemic advertising
- Misconceptions related to Amazon's advertising business?
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- INCRMNTAL. True attribution measures incrementality, always on.
- ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.
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Published on 1 month ago