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Bucherer’s Jillian Chisari on Marketing Luxury Watches in a Digital World
Published 9 months, 3 weeks ago
Description
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Managing Editor Marie Albiges interviews Jillian Chisari, vice president of digital at Bucherer, a leading luxury watch retailer. Listen in as Chisari details the difference between luxury and traditional retail marketing, balancing the legacy of the Bucherer brand with innovation and fresh strategies, and integrating artificial intelligence into the business.