Ep 141: “From Zero to $600 Million: The Real Journey to RIA Independence”

Episode 141

In this episode of the 9Innings Podcast, host interviews Helen Stephens, founder of Aspen Wealth Management. Helen shares her journey of launching her RIA firm in 2011 with zero assets, overcoming regulatory and industry challenges, and building a diverse, client-focused practice. She discusses the importance of ethical business, defining an ideal client, and work-life integration. The conversation covers industry gender barriers, the distinction between advisor and business owner roles, scaling a firm, and succession planning. Helen’s insights highlight Aspen’s growth to over $500 million in assets and her commitment to a supportive, values-driven culture.

Helen’s Career Beginnings & Starting Aspen Wealth (00:01:06).

Starting with Zero Assets (00:03:46)

Navigating a Male-Dominated Industry (00:06:09)

Industry Changes & Firm Growth Recognition (00:09:17)

Mistakes & Ideal Client Definition (00:12:33)

Culture & Passion for Service (00:15:01)

Work-Life Integration & Time Ownership (00:16:02)

Burnout, Responsibility, and Market Stress (00:20:03)

Scaling, Hiring, and Succession Planning (00:22:17)

Headaches And Landmines to Avoid (27:20)

Value of Mentorship (29:00)

Business Reflection (31;05)