Episode Details

Today's talk it's all about marketing and innovation. Alberto Terol Conthe, a Head of Customer Experience Design & Development at Iberia, shared his insights on how marketing and innovation are connected.

Even more, Alberto shared his framework that connects Design Thinking, Strategic Foresight, and Growth Marketing among other things. Listen to my chat with Alberto to learn about all these things and check the article on the link below for the full visual model of the Framework.

You can find the full article with the Framework, quotes, and other notes from our talk with Alberto here:

https://diggintravel.com/airline-innovation-talks-iberia/