Episode Details

E761: I break down EEAT - Experience, Expertise, Authoritativeness, and Trustworthiness - into simple, actionable steps you can implement today.

Google uses EEAT as a major factor to decide which sites deserve top spots in search results. But here's the good news - you don't need to be a giant brand or spend a fortune to build it.

I'll walk you through straightforward steps to improve your EEAT (many you can implement today). From improving your website's structure and author bios to off-site strategies that build authority, these are the foundational changes that make your site look more credible - both to users and search engines.

Here's what you'll learn:
- What EEAT really means (and why it's more than just a Google buzzword)
- Why EEAT matters for every website - not just YMYL (Your Money, Your Life) industries
- The must-have pages every site needs: About, Contact, Privacy Policy, and more
- How to create author bios that showcase real expertise and build trust
- Why you need an SSL certificate (and how it affects rankings)
- How to use citations and outbound links to boost your content's credibility
- The right way to structure page titles for SEO impact
- How to use custom images (and why stock photos alone hurt your EEAT)
- Simple technical fixes: titles, meta descriptions, alt text, and more
- The role of business directories in building off-site authority
- Why you should post regularly on social media (even just once every few months!)
- How to leverage podcast guesting for backlinks and brand authority
- Quick content ideas to showcase your expertise beyond keyword-focused posts

If you want to build a site that ranks higher, faster, and stays competitive in search results, this episode is for you.

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00:00 Introduction to EEAT in SEO
01:27 Basic Steps to Enhance EEAT
01:36 EEAT for Blogs: Best Practices
03:27 Optimizing Your Website for EEAT
05:36 Building EEAT Outside Your Website
07:36 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seotips #searchengineoptimization #digitalmarketing #webdevelopment