Episode Details

Episode 690 - A Podcast Lesson from an Apple, Understanding Your Podcast Audience

In this episode of the How To Podcast Series, Dave revisits an earlier idea built around an apple seed and uses it as a metaphor for the reach and purpose of podcasting. He explains that what may seem small at first can grow into something far larger, and that same idea can help podcasters think differently about the episodes they create, the listeners they serve, and the impact their words may have long after publishing.

The heart of the episode is the reminder that you can count the seeds in an apple, but you cannot count the apples in a seed. Dave connects that image to podcasting by encouraging creators not to get overly fixated on downloads, listener counts, or other surface-level numbers. Instead, he urges hosts to focus on the possibility contained in a single episode, because one message can reach one person, and that one person can carry it into their family, community, and beyond.

Dave also uses the apple seed idea to encourage creators to stay motivated when recording feels hard. He suggests keeping an apple nearby as a visual reminder that even small efforts can have lasting value. The episode reinforces the idea that podcasting is not just about the size of the audience, but about making meaningful connections and speaking to the people you are meant to serve.

He then looks ahead to a series of episodes focused on creating an impactful message, including purpose, audience, preparation, and content that matters. He also invites listeners to send in episodes for feedback, offering a thoughtful review process designed to help improve shows without the harshness or mockery that can sometimes appear elsewhere. He closes by discussing support options for the show and also shares thoughts on private podcasts, noting both the opportunities and the tradeoffs involved.

Key takeaway: Small content can create large impact, and the real power of podcasting lies in the message, the connection, and the long reach of one well-tended idea.

The Apple Story & Podcasting

• You can count the number of seeds in an apple, but you can’t count the number of apples in a seed.

• Every podcast episode you produce is like a seed—while you may track downloads and listeners, the long-term effects and influence of your message are immeasurable.

• Don’t get fixated on numbers alone; understand that your content could influence and inspire countless people far beyond what is visible in your analytics.

Inspiration for Podcasters

• When creating episodes, focus on the potential impact of your message, not just immediate statistics.

• On challenging days, place an apple near your microphone as a reminder: even small efforts can lead to tremendous, unseen growth.

• Remember, touching just one life can create a ripple effect, benefiting families, communities, and future generations.

Upcoming Series: Creating Impactful Podcast Messages

• Dave announces a 10-episode series focused on crafting meaningful, impactful podcast content.

• Topics will include defining your purpose and audience, creating compelling messages, effective research and preparation, and more.

• Each episode aims to help you strengthen your message and grow your podcast community.

Action Items

• Reflect on the “apple and seeds” lesson as you create your next podcast episode.

• Look out for the upcoming series on building an impactful podcast.

• If you want constructive feedback on your show, visit howtopodcast.ca for details and to participate.

Thank you for being part of the How To Podcast family.

Keep planting those seeds—your voice and your message matter.

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