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Getting to Hell Yes! LinkedIn live with Everett Lynn
Season 2 Episode 49
🚫 “We don’t have competition.”
🛑 “We just need better marketing.”
⚠️ “Buyers will get it once they see the demo.”
Everett Lynn tried all of that—and learned the hard way.
After 8 years building Amenify, he figured out what really gets a buyer to say “Hell Yes!” (Hint: It’s not the pitch. It’s not even the product.)
👉 “You’re not trying to convince your buyer. You’re helping your buyer convince someone else.”
From losing deals to landing millions of units, Everett shares the truth about:
🔹 The juice vs. squeeze test
🔹 Why FOMU > FOMO in enterprise sales
🔹 What really happens when you pitch innovation teams without power
🔹 The one question that unlocked his entire sales strategy
🔥 “If they can’t explain your product in one sentence, the deal’s already dead.”
đź’¬ Curious? Read the full story: [Insert blog link]
#PropTech #SalesStrategy #Amenify #B2BSales #GettingToHellYes #Startups #Founders #NOI #Multifamily #ResidentExperience
Published on 4Â months, 2Â weeks ago