Podcast Episode Details

From Expo Stage to Instagram: How I Landed & Leveraged An Expo Talk

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Michelle Thames breaks down the exact email pitch and follow-up cadence that secured her speaking slot at the Black Women’s Expo—and then hands you her “Stage-to-Story” workflow for turning one talk into five high-performing Instagram posts. Perfect for creators, coaches, and service pros who want to book stages and squeeze weeks of content (and revenue) from a single appearance.

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Key Points Covered

• Opportunity Radar: How Michelle spotted and responded to the BWE call for speakers in under 15 minutes.
• Exact Pitch Email Template: Subject line, credibility bullets, and closing sentence that got the yes.
• Follow-Up Timeline: 48-hour bump, 96-hour LinkedIn nudge, and the “asset ask” that guarantees video + photos.
• Stage-to-Story Workflow: Five IG content pieces—hero photo, reel, carousel, Stories highlight, quote graphic—and the 7-day posting schedule.
• Monetization Play: Convert your talk into a newsletter hook, podcast episode, and $37 mini-offer.
• Action plan listeners can copy this week to pitch their own stages.

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Action Steps

1. Create a Google Alert: “[Your industry] + call for speakers + 2025.”
2. Customize Michelle’s pitch email (see PDF).
3. Schedule two follow-up reminders in your calendar.
4. Secure recording and photo pass before event day.

5. Use the Stage-to-Story checklist to plan five posts from one talk.

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Resources Mentioned

• Power Hour – Visibility Power Session Pitch Audit
• FREE Stage-to-Story Checklist - DM ME on IG @michellelthames and ask for this (say you listened this episode 😉)

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secure speaking engagements, speaker pitch email template, repurpose speaking content, Instagram content from live event, stage to social workflow, Black Women’s Expo speaker, Michelle Thames visibility tips, how to get speaking gigs 2025, create content from keynote, social media strategy for speakers

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Published on 4 months, 4 weeks ago