Episode Details

Templates may save time, but do they kill your creativity? That’s the debate Jay Schwedelson and Daniel Murray dive into during this Bathroom Break collab. They get real about why marketers rely on templates, how they backfire, and when it actually makes sense to break the rules. Plus, a tangent about AI glasses you didn’t know you needed.

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Best Moments:

(01:45) Jay compares buying the same shirt to marketers clinging to templates.

(02:30) Daniel explains why canned templates make brands invisible on social feeds.

(03:36) Jay reveals the “new template” trap that lures teams into stale content.

(05:15) Daniel shares how custom styles keep newsletters consistent without blending in.

(06:00) Jay points out how copying common webinar formats leads straight to “nowheresville.”

(06:18) Daniel highlights why unpolished, text-based emails often outperform slick designs.

(07:09) The two riff on AI glasses and the future of wearable tech.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights.

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Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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