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EP 40: Creating Memorable Experiences for Modern Donors with Brand Building with Brady Josephson
Description
In this episode of The Responsive Lab, hosts Carly Berna and Scott Holthaus sit down with Brady Josephson, VP of Marketing and Growth at charity:water.
Brady makes the case for long-term brand marketing in a nonprofit world obsessed with short-term returns. He unpacks how charity:water’s latest initiatives — including their immersive Experience Lab and viral “Work from Bed” campaign — are using creativity and real-world touchpoints to increase future donor demand and loyalty.
From the difference between performance and brand marketing to tangible ways nonprofits can create their own pattern interruptions, this episode is a practical and inspiring masterclass in modern donor engagement.
🔗 Follow Brady on LinkedIn: linkedin.com/in/bradyjosephson
🔗 Learn more about charity:water: charitywater.org
Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist