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The Aussie AI Startup Helping Disney and Gucci Co-Create With Their Fans: Michelle Reeves from Zipline AI | #543
Episode 543
Published 9 months, 1 week ago
Description
In today’s episode we’re getting to know Michelle Reeves: the Founder and CEO of Zipline AI, a platform that helps brands unlock next-level engagement by letting customers co-create products in real time. And when we say next-level engagement, we’re talking about turning a 54-second scroll into an 11-minute experience. With clients like Disney, Gucci, and Hugo Boss already on board, Michelle is building a future where shoppers don’t just consume: they collaborate.
Today, we're discussing…
- How Zipline AI boosts engagement time from 54 seconds to 11 minutes
- Why Gen Z and Gen Alpha expect to shape the brands they shop from
- What Disney’s Inside Out 2 campaign teaches us about AI creativity
- How challenger brands can use co-creation tools without breaking the bank
- What it takes to turn customers into content creators
- Why ecommerce teams need to own the customer experience again
- The surprising truth behind digital product value (and $1,600 Fortnite tees)
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