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S1E1 — From MrBeast to Vertical Dramas: Scott Brown on Building a New Format
Description
🌍 Short Drama Alliance — Learning Resources & Industry Insights
📘 Essential Industry Book
Short Drama Writing 101: Write What Platforms Want
Amazon: https://www.amazon.com/dp/B0FX45ZXK7
📙 Self-Paced Online Course
Short Drama Writing 101: A Practical Course with Real Case Studies
https://maggie-han.mykajabi.com/short-drama-bootcamp-1?preview_theme_id=2166150379
🎬 4-Week Online Bootcamp (with Real Feedback)
Short Drama Bootcamp
https://maggie-han.mykajabi.com/short-drama-bootcamp
🌏 Industry & China Market Insights
Future Playbook: China’s Short Drama Ecosystem and Insights for Global Business
Amazon: https://www.amazon.com/dp/B0FX5QBY3Y
In our very first episode, host Maggie Han interviews Scott Brown — Emmy-nominated director, producer, and creative executive behind some of the internet’s most iconic content.
Scott has helped build online powerhouses, including:
- Dwayne “The Rock” Johnson’s YouTube channel
- MrBeast’s main channel
- Comedy projects with Kevin Hart
- Over 750 episodes of Larry King Now on Hulu
Now, he’s betting on vertical series as the next frontier in storytelling — a format he believes could rival traditional television in both scale and narrative sophistication.
In this episode, we explore:
- Why vertical series are more than just “short dramas”
- What Western creators can learn from China’s short drama boom
- How to balance data-driven production with creative originality
- The role AI could play in shaping the future of vertical storytelling
This is a must-listen for creators, producers, and platform leaders navigating the rise of shortform vertical content.