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Kellanova's Protein Revolution: How Cheez-Its & Eggo Are Adapting to GLP-1 Era
Description
Meet Amy Davis, VP of Industry Relations at Kellanova, who reveals how the snack giant is responding to major consumer trends from GLP-1 medications to Gen Z's spicy flavor obsession. Discover why they renamed "stuffed" Eggo products to "protein pancakes," how Hot Ones Pringles target younger consumers, and the innovative breakfast charcuterie boards that are redefining snack occasions.
🕒 TIMESTAMPS:
0:00 - Amy's role connecting Kellanova with industry trends
2:07 - Consumer trends: Gen Z spice obsession and portability
3:12 - GLP-1 impact driving protein innovation across food industry
4:32 - Working with independent grocers through listening
5:33 - Storytelling strategy: package callouts and product renaming
6:47 - The power of listening: retailer feedback drives changes
7:12 - Creating fun food occasions: breakfast charcuterie boards
8:14 - Innovation with purpose: intentional product development
Thanks to Simbe for making our Spartan Nash Conference coverage possible!
#Kellanova #CheezIts #HotOnesPringles #GLP1Trends #ProteinInnovation #GenZSnacking #SpicyFlavors #EggoProtein #FoodIndustry #SnackTrends
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