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Keeping Volvo Swedish In A Chinese EV World
Published 1 year, 1 month ago
Description
Volvo has transformed from a safety-first Swedish brand into a sleek, electrified marque under Geely’s ownership. Chris Wailes, Managing Director of Volvo Car Malaysia & Thailand talks about how the carmaker is preserving its premium identity while navigating local realities in Malaysia and Thailand as well as what’s next for the brand in Southeast Asia.
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