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113. Legitimate Reasons To Not Book A Brand Shoot Vs Sophisticated Excuses
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🔑 Episode Summary
Let’s talk about why so many of us wait to book a brand shoot—and how to know if you’re waiting from self-awareness or fear.
In this episode, I break down when it’s actually wise to hold off on a shoot—and when your brain is offering up “smart-sounding” reasons that are really just fear of being seen. If you’ve been telling yourself you’ll book “once you feel ready,” this one will help you tell the truth about what’s really going on underneath that.
âś… Legit Reasons to Not Book a Brand Shoot Right Now
If you’re in one of these seasons, it makes total sense to wait:
- You’re burned out and can barely show up for yourself
- You’re postpartum, grieving, or emotionally tender
- You’re in and out of entrepreneurship—nothing feels stable
- You’re not clear on what you do or who your offer is for
- You’re healing from past experiences where visibility didn’t feel safe
- You’re in a season where being perceived just doesn’t feel aligned
🚩 “Smart-Sounding” Reasons That Are Actually Fear
These sound strategic—but if they don’t feel clean or true, they’re usually resistance in disguise:
- “The algorithm isn’t even showing my stuff”
- “My clients don’t even find me on Instagram”
- “I don’t need a shoot—I just need to say things better”
- “I’m not even launching anything right now”
- “I just wanna be more present in real life”
- “I don’t want people to have access to me”
- “I don’t want to be that visible—it feels like too much”
- “I just wanna hide for a bit”
“It’s not that I don’t wanna be visible. It’s that I don’t want people to have access to me.”
“If you say it out loud and it doesn’t feel clean—that’s how you know it’s not strategy. It’s fear.”
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