Ep 08: Old Fashioneds & Ad Spend: Google Ads Strategies That Are Saving Time & Budgets

Episode 8

Summary

In this episode of After Hours Buzz, host Grace Urwin engages with Ty Temel, a seasoned expert in Google Ads and digital marketing. They discuss Ty's journey from a college student running ads for friends to becoming a senior paid media manager at Google. Ty shares valuable insights on the importance of data tracking, effective Google Ads strategies, and the evolving landscape of digital marketing. The conversation also touches on the challenges of various industries in PPC advertising and the significance of retargeting for brand awareness. Ty emphasizes the need for patience and strategic planning in running successful Google Ads campaigns, while also highlighting future trends in the industry.

In this conversation, Ty dives into:

Breaking down the essentials of building high-performing Google Ads campaigns
Explaining the difference between campaign strategies for local vs. national businesses
Unpacking the power of retargeting and customer intent
Sharing why patience and long-term thinking are critical when it comes to success
Covering emerging trends like Performance Max and the shift toward exact match keywords

Chapters