Episode Details

E755: How to handle 404 pages for SEO… why the way you're doing it now could be hurting your organic traffic.

I explain a common mistake SEOs and site owners make, one that Google says to stop doing immediately.

Here's what we cover:
- The one thing Google says NOT to do with your 404 pages
- Why a "quick fix" for broken URLs can actually hurt your rankings
- What Google's Martin Splitt revealed in a recent SEO Office Hours
- How to handle missing pages the right way (without confusing users or crawlers)

If you manage websites, do SEO, or care about rankings, you don't want to miss this one.

⭐️ The article - https://www.searchenginejournal.com/googles-martin-splitt-warns-against-redirecting-404s-to-homepage/541549/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to the 404 Dilemma
00:49 Google's Stance on 404s
02:02 Proper 301 Redirects
04:33 Best Practices for Handling 404 Pages
05:50 404 Page Ideas and Insights

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seotips #webdevelopment #digitalmarketing