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297. Mobile Marketing in 2025: What Still Works (and What’s Dead)
Description
In this Deconstructor of Fun podcast, Mishka Katkoff sits down with three of the sharpest minds in growth: Josh Chandley (Wildcard Games), Warren Woodward (Uptick), and Paul Bowen (StreamElements) to dissect the state of user acquisition in 2025.
STATE OF CREATIVES Report: https://tinyurl.com/393d9rum
Chapters:
02:00 Is UA Dead or Just Evolved?
07:00 The Real Impact of IDFA Deprecation
13:00 Time Spent vs Installs: The New Market Reality
18:00 AppLovin: Apex Predator of Ad Tech
27:00 Attribution Fraud and Click Link Hijacking
34:00 Why AppLovin Keeps Winning
39:00 Can Unity’s Vector Compete?
48:00 Unity’s Strategy, PR Games & Technical Hurdles
57:00 Building a Modern Growth Org
01:06:00 Creative Production as the Last Lever
01:13:00 Fake Ads, Clickbait, and Mad Men
01:19:00 Closing Advice for Growth Teams in 2025