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Sydney Sweeney Harpoons the Woke
A few years ago, if Sydney Sweeney had appeared in an American Eagle ad talking about her “good jeans/genes,” the uproar would have been just as deafening as it is today. By the end of the day, American Eagle would have pulled the ads. Sweeney would have been forced to issue a pandering, simpering apology. But none of that happened.
Instead, Sweeney was celebrated, American Eagle’s stock soared, and most importantly, the Puritanical Woke scolds have never looked more ridiculous.
But most Americans aren’t buying it. They’re rolling their eyes at this level of hysteria and outrage over a silly jeans ad featuring a hot blonde, the kind we used to see all the time for all eternity until right now.
Woke ideology has always been artificial and performative. It was never rooted in reality. It was a cosmetic fix for a ruling class that was too rich, too powerful, and too white. They needed symbols of virtue to absolve themselves of their privilege. It came at too high a cost. Their empire is collapsing all around them. You can’t fool all of the people all of the time. Sooner or later, we must face reality and the truth.
What is the truth? While beauty is in the eye of the beholder, there is still a standard, and there always has been. Take this woman, for instance. On what planet would she not be the beauty standard, and yet here she is pretending otherwise just to virtue signal to the fascists in the cult:
What it all looks like to me is good old-fashioned bullying.
What has shifted between older Gen-Z, younger Gen-Z, and Gen-Alpha is that they no longer want to look like sexless, genderless militant activists. This has always been acceptable for non-white women. It is only white women who have been shamed and scolded and told to de-center themselves. The best way to do that is to ugly themselves up and to celebrate everything but their beauty and their sex appeal, which was a way to punish them.
So, you’d have movies like Barbie, where the hot blonde was front and center, but then standing behind her, like strategic Chess pieces, were the mandated intersectional, representative coalition. They thought it was giving equality, but it inadvertently read like “white supremacy.”
Right about now, young women will flock to American Eagle to wear those jeans, signaling exactly the opposite message: they want to look hot, sexy, and desirable, because who wouldn’t? Those jeans will make them feel like what it must have felt like to wear a leather jacket after The Wild One was released.
American Eagle isn’t trying to send a message so much as they are trying to sell jeans. After the Great Awokening, they pandered, like everyone else.
Here are some examples of their previous branding:
Now compare that to the latest Sydney Sweeney ad:
Her ad cuts through the conformist, oppressive, stagnant monoculture like a hot knife slicing through birthday cake. Who wants to be associated with the screeching school marms on the Left now? Not teenagers, that’s for sure. Calling everything racist has jumped the shark, as they say. It feels stale and yesterday’s news. It doesn’t feel modern, hip, and cool. Those protesting it are only making the jeans and Sweeney more popular.
The criticisms were that the ad was “Eugenics” and “Nazi propaganda,” just because Sydney Sweeney said her genes determined her hair and eye color. But obviously she wasn’t referencing either of those things because she knows what she’s famous for.
Sweeney is leaning into what has given her notoriety in our culture. She has what one might call a good “rack.” I can relate. That was sort of my entire life, being seen as the girl with a good “rack.” And every woman who has one also knows the “eyes up here” line. But Sweeney does it with a wink. She isn’t shaming men for looking or noticing. She’s showing them she’s okay with it.
How do you think we reached 8 billion people on the planet? T
Published on 1 month, 1 week ago