Episode Details

🎙️ Welcome to The LAB: Digital Marketing Mastery with Krista Mashore – From Foreclosure Agent to Social Media Maven, powered by eXp University

Join us as we dive deep with Krista Mashore, who went from selling 169 foreclosure homes annually to building a digital marketing empire that generates 130+ transactions yearly through strategic social media campaigns. Discover her revolutionary community funnel system that transforms solo agents into local market leaders without cold calling or door knocking.

🔥 What You'll Learn in This Episode with Krista Mashore

✅ How she pivoted from foreclosure specialist to digital marketing expert when her niche disappeared overnight

✅ The exact community funnel strategy using QR codes, coasters, and neighborhood-specific content that generates massive local exposure

✅ Why she spends $200 per listing on Facebook ads and how it justifies price reductions with data

✅ Her "parasocial relationship" approach that makes strangers feel like they've known her for years

✅ The 15-mile radius targeting strategy that complies with housing ad regulations while maximizing reach

✅ How to create 3 reels daily and 8 monthly videos (market updates, seller tips, buyer tips) that actually get seen

✅ Why organic reach is only 2% but paid ads ensure 47+ touches before prospects convert

✅ Her daughter's success story: 15 months in business, listing $2.4M homes using mom's proven system

✅ The video repurposing strategy across Facebook, Instagram, TikTok, and YouTube for maximum exposure

✅ How community-based content (farmer's markets, local restaurants) outperforms traditional real estate posts

📅 New Episodes Every Week! The LAB reveals behind-the-scenes playbooks from eXp's top producers, ICONs, and innovators.

🗓️ This Week on The LAB: Meet Krista Mashore, the agent who proved that being a "top marketer first" is the secret to consistent 100+ transaction years, even when your entire business model gets disrupted.

🎯 If you've ever wondered how to use social media strategically instead of just posting and hoping, this episode breaks down the exact paid ad strategies that work.

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📱 Available On: Watch on YouTube | Listen on Spotify, Apple Podcasts, and all major platforms

🎧 Follow Us: Instagram: @TheLABPodcast YouTube: The LAB Podcast Website: www.TheLABPodcast.com

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