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RealSelf’s Evolution: Minou Clark on Empowering the Modern Aesthetic Consumer
Episode 384
Published 1 year, 1 month ago
Description
This week, AmSpa founder and CEO Alex R. Thiersch, JD, speaks with RealSelf CEO Minou Clark to discuss the platform’s transformation into a dynamic, consumer-first destination for aesthetics. Clark shares how RealSelf is evolving to meet the needs of today’s beauty consumer by embracing med spas and amplifying the human side of aesthetics.
- Clark’s transition from Paris Hilton’s 11:11 Media to her first CEO role in aesthetics;
- RealSelf’s evolution from a plastic surgery directory to a multifaceted consumer platform;
- How social media shifted aesthetics from taboo to pop culture and self-actualization;
- RealSelf’s rebrand: modern UX, aspirational design and intuitive navigation for younger users;
- Launching seamless booking to remove friction and drive conversion across providers;
- Supporting coexistence between med spas, plastic surgeons and cosmetic dermatologists;
- RealSelf’s commitment to vetting quality providers and elevating industry standards;
- Clark's vision for activism, how aesthetics changes lives, and more!
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Music by Ghost Score