Episode Details

BJ Kito, host of 87:60, sits down with Bernt Ullmann—the strategic force behind global brands like FUBU, Sean John, Jennifer Lopez, and Adam Levine. With over $6 billion in retail sales to his name, Bernt unpacks how he’s helped turn celebrity into enterprise and personality into profit. This episode explores the playbook behind billion-dollar brand launches, the overlooked art of brand longevity, and why staying off-camera might just be the smartest move in the business. A must-listen for anyone serious about fashion, influence, and building brand value that lasts.