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Why brand strategy should come before the build - San San Chan, Latitude
Description
In this episode of the Wayfinding Xchange Podcast, we speak with San San Chan, Managing Director at Latitude, about the role of branding in shaping places before they are built.
They discuss identity, storytelling, emotional connection and how brand thinking can inform the built environment from the outset rather than being applied at the end. The episode looks at how stronger brand foundations can lead to more meaningful, coherent visitor experience.
For developers, architects and designers, it is a compelling argument for bringing brand into the conversation earlier.
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