Episode Details

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we’re exploring innovative strategies and solutions that empower small and medium-sized businesses to thrive. We’ll focus on the power of community, collaboration, and strategic customer engagement as key drivers for sustainable growth.

Joining us today is Curtis Agemian, Co-Founder & CEO of Ostana, a platform designed to help small and medium-sized businesses grow by enabling seamless collaboration and maximizing customer engagement. Today, we’ll discuss building small business communities, fostering collaboration, and balancing customer retention with acquisition efforts.

Key Highlights:

1. Building Up Small Business Communities: Curtis explains how fostering local collaboration creates ecosystems where businesses thrive and support each other’s success.

2. Getting Small to Medium-Sized Businesses to Collaborate with Each Other: Practical examples of how businesses can work together to promote products, share customers, and create joint offers.

3. Customer Retention vs. Acquiring New Customers: The importance of customer retention for sustainable growth and how SMEs can balance efforts between retaining and acquiring clients.

4. Ostana's Value Proposition for Small Businesses: How Ostana helps businesses drive customer loyalty, increase repeat sales, and attract new customers with affordable and effective solutions.

5. Connecting with Local Business Leaders: Curtis shares insights from a moving interaction with a local BIA Executive Director, revealing the needs of businesses to partner for mutual growth.

Special Thanks to Our Partners:

• RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• Google: https://www.google.ca/
• A1 Global College: https://a1globalcollege.ca/
• ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.