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Qantas & the ultimate brand betrayal; With Joe Aston

Qantas & the ultimate brand betrayal; With Joe Aston

Published 8 months, 3 weeks ago
Description

Russ & Freddie chat to Joe Aston, founder of Rampart news & author of 'The Chairman's Lounge; The inside story of how Qantas sold us out'.

We talk about what happens to a brand when you betray people’s trust.

 

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