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Stop Scaling Ads With a Broken Funnel
Episode 52
Published 9 months, 4 weeks ago
Description
Scaling ads with a broken funnel = filling a bathtub with the drain open. Learn when to scale vs pause your Facebook campaigns.
Key Metrics:
- Live events: 20%+ conversion, <$12 cost per lead
- Evergreen: 30%+ conversion, <$5 cost per lead
- Your EPL should be 2x your cost per lead minimum
What You'll Learn: ✅ Funnel capacity assessment (page speed + conversions) ✅ Cost per lead benchmarks by funnel type ✅ When to pause campaigns for backend fixes ✅ Why Ad Manager data is incomplete (7-day limit)
🔥 Book your FREE Scale With Ads Strategy Session: http://www.arfanhusain.com/start