Episode Details

Hey everybody and welcome to episode 234 of How I Built It, the podcast that offers actionable tech tips for small business owners. Today's sponsors are TextExpander, and Nexcess. Jason How knows a thing or two about ads, start with this: don't start with Ads. Jason gives us a couple of important aspects of running ads you think to think about before actually running the ads - like how to get your offer to a place that will compel people to actually click on ads.

Top Takeaways

• BEFORE you run any ads, you need to get your offer right. Figure our whom you serve and do the research to make sure your offer is a good one. 
• The messaging will be completely based on the offer. 
• Get people into your funnel with a clear CTA, and have a good confirmation page.

Show Notes:

• Jason How
• Jason on Linkedin
• Jason on Facebook
• Jason on Twitter
• Agency J on Linkedin
• ZipMessage
• S.I.N. Offer by Todd Brown
• Hyros
• Creator Crew

Sponsored by: Nexcess | TextExpander

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Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health. 

Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

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Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/