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PODCAST | Prioritizing What Matters: Pernod Ricard Digital Chief on Building ROI-Driven AI Strategy
Published 8 months, 3 weeks ago
Description
Pierre-Yves Calloc’h, Global Chief Digital Officer at Pernod Ricard, speaks with Julian Schirmer (Co-Founder, OAO) about the brand’s digital evolution. Learn how Pernod Ricard is:
✅Prioritizing impactful AI projects
✅Adapting systems across 60+ countries
✅Navigating the B2B2C complexity at scale
💡 “We collect ideas from people close to the customers, evaluate their impact rigorously, and only scale what drives real business value.”
🎙️ Listen now to explore the future of AI in global brand strategy.