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SPECIAL SERIES == Are Followers Still a Thing? Let’s Get Real 🎯 <== | BATHROOM Break #66 COLLAB: The Marketing Millennials + Do This, Not That
Description
Not gonna lie, this one gets real. Jay Schwedelson and Daniel Murray go beyond the usual follower-count talk to break down what really matters when it comes to audience size—and what doesn’t. Social proof, ad credibility, platform strategies, and how to avoid looking like a ghost town brand all come into play. Whether you’re trying to grow a brand or just not embarrass yourself online, this one’s got some gems.
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Best Moments:
(00:40) The real reason Jay preps for Q4 months in advance—even if he procrastinates holiday shopping
(01:55) Why followers still matter when it comes to legitimacy and social proof
(02:54) Jay checks business credibility by LinkedIn followers, not websites
(03:49) YouTube Shorts outperforming subscriber-heavy accounts—and why that proves the algorithm has changed
(04:30) Why big brands run multiple burner accounts on social to maximize reach
(05:15) Running ads? People will click your profile—and your follower count influences their trust
(05:45) Followers unlock newsletter and broadcast features you can’t fake
(06:00) Set a baseline number to avoid looking sketchy—and stop chasing vanity metrics
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Partner with Jay: https://www.jayschwedelson.com/contact
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Check out Jay Schwedelson's new book: Stupider People Have Done It
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
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Ask Jay anything: https://www.jayschwedelson.com/ask
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