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The LBX Show #38 - BW visits Harkins Backlot, Resident Evil 2, Meta ads, and more!
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Sponsored by Intercard!
On this week's episode BW visits Harkins Theatres' new FEC concept, Backlot, with a discussion on how theater chains are evolving to compete in the entertainment landscape.
• Harkins Backlot in North Phoenix combines bowling, crazy darts, and arcade elements with subtle movie-themed design touches
• The venue features an impressive sports viewing area that potentially outperforms competitors like Dave & Buster's
• DivrLabs introduces a self-service free-roam VR attraction that eliminates the need for attendant staffing
• Resident Evil 2: Dead Shot arcade game generates buzz during European testing, highlighting continued innovation in the arcade sector
• Multiple sports entertainment venues are opening globally, showing significant investment in "batting cage 2.0" concepts
• Chuck DeMonte explains Meta ad strategies for FECs, emphasizing the importance of conversion tracking for optimizing marketing spend
Subscribe to the LBX Collective for more insights on location-based entertainment trends and join us next week for a deep dive into the state of the industry with Kevin Williams, Adam Pratt, and Brandon Willey.
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