Episode Details

Sid Gorham is the President & CEO of Granular, a software and analytics platform that aims to improve farming efficiency and help farmers make better, well-informed business decisions. As the leader of Granular, his responsibilities include setting growth strategies and maintaining a rich and diverse entrepreneurial culture as they scale the company. His extensive experience in leading companies in the tech and mobile industries, as well as seeing the needs of the ag industry, has served as one of his primary drivers in starting the company.

Sid joins me today to share how Granular enables farmers to operate and manage their farms better. He shares his passion for tech, his interests in applying tech in farms, and how he got inspired to start Granular. He describes the farming problems their company solves, explains how their business works, and how they integrate new farmers into using their platform. He also discusses some of the current innovations in ag as well as shares his thoughts on the future of farming and agriculture.

“In the next 3-5 years, we're going to see a dramatic change in how farmers market their crops and use risk management tools.” - Sid Gorham

This Week on The Future of Agriculture Podcast:

• Sid Gorham's tech background and what he finds unique in agriculture.
• What Granular is and his inspiration in founding this type of company.
• Where agriculture is right now regarding innovative history.
• The benefits of using Granular for your ag business.
• The hardships and successes he experienced in establishing Granular.
• What AcreValue is and how it helps business-minded farmers.
• Current problems in the industry that still needs solving.
• Tips on improving business and employee productivity.

Key Takeaways:

• The family-owned business structure is unique and dominant in the agriculture industry.
• It's rare to run across a farmer who isn't trying anything related to data technology.

Connect with Sid Gorham:

• Granular
• LinkedIn

This episode is sponsored by: Granular - Manage Your Farm with Confidence

Granular is an agriculture software company dedicated to building stronger, more profitable farms. Since 2014, Granular has become a leader in developing web and mobile apps grounded in advanced data science technology to help farmers make data-driven, real-time business and agriculture decisions with greater confidence.

To learn more about how Granular’s digital solutions can help you better manage your farm, visit Granular.ag.

2019 AgGrad 30 Under 30

Help us celebrate the top 30 future leaders of agriculture! Nominate your favorite up-and-coming, future executives, innovators, and influencers in the following agriculture categories:

• Agribusiness
• Production Agriculture
• Research & Technology
• Entrepreneurship
• Education & Advocacy

Nominations for the 2019 AgGrad 30 Under 30 list are now open and are scheduled to close Thursday, January 31, 2019, at 11:59 PM. Self-nominations are accepted.

Winners will be announced March 2019.

To learn more about the eligibility requirements, announcement date and location, and to nominate for the 2019 AgGrad 30 Under 30 list, visit: 30U