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Arguing against the effectiveness of AI in contextual advertising
Episode 2298
Published 8 months, 1 week ago
Description
AI's role in contextual advertising is under scrutiny. Kerel Cooper, CMO at GumGum, challenges conventional thinking about digital advertising channels and data usage. He explains how contextual targeting works across display, video, and podcast formats without relying on personal data, while sharing insights on why video has become his top channel choice for reaching today's consumers. Show Notes
Connect With:
- Kerel Cooper: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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