Episode Details

Instagram just changed the game by making posts searchable on Google—and Jay Schwedelson is here to tell you why it matters way more than you think. Plus, he breaks down the most overlooked, no-cost growth move on LinkedIn that could double your visibility with zero effort. If you’ve been sleeping on newsletters or just vibing your way through captions, this episode will wake you up.

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Best Moments:

(00:45) Instagram posts are now fully searchable on Google—even without logging in

(02:15) Why “weekend vibes” captions are killing your search visibility

(03:15) Tagging a location helps your post rank better in search—even if it’s generic

(04:30) The wild reason launching a LinkedIn newsletter beats the algorithm

(05:45) On average, 20–30% of your audience will subscribe to your LinkedIn newsletter

(07:30) LinkedIn now lets you use video as the header image for newsletters

(08:15) The first two words of your newsletter title are make-or-break

(09:45) Jay’s friend deleted Instagram and gave a TED Talk no one asked for

(10:55) The group text etiquette violation that made Jay nearly disown a friend

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Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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