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342: What It Really Takes: One Executive Director's 490% Growth Journey with Sheri Stilson
Description
What happens when a Hollywood producer steps into the nonprofit world during a global shutdown—with no prior nonprofit experience—and is handed an organization on the brink? Meet Sheri Stilson, Executive Director of Student Television Network, who went from feeling like a fish out of water to leading STN through a remarkable 490% revenue growth. In this powerful episode, Sheri shares the real, messy journey of turning around a struggling nonprofit, building the right team, transforming board culture, and staying focused when the pressure was on. If you've ever felt overwhelmed in your leadership role, this episode will inspire you to keep going.
Episode Highlights
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01:40 Sheri's Early Career and Transition to STN
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03:22 Challenges Faced as New Executive Director
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07:24 STN's Growth and Achievements
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12:18 Lessons Learned and Leadership Insights
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19:17 Building and Managing the Right Team
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23:21 Navigating Board Dynamics and Power Struggles
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28:45 The Shift to an Oversight Board
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33:10 Revenue Strategies and Financial Growth
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40:14 Building Strong Relationships with Sponsors
My guest for this episode is Sheri Stilson, the Executive Director of the Student Television Network.
Sheri is a San Diego native who has 20 years of experience in the entertainment and event industry.
After graduating from San Diego State University with two student Emmys, Sheri began her career stage managing for the San Diego Padres and working as a technician at SeaWorld. She went on to be a TV producer for reality, co
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