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Kira Macleod-Finke from The Body Shop Australia | #540
Episode 540
Published 9 months, 2 weeks ago
Description
Kira Macleod-Finke is the Head of Direct-to-Consumer at The Body Shop Australia, with previous roles across iconic retail brands including T2, Country Road, Trenery, and Jeanswest. She’s led major digital transformation initiatives, including a fast-tracked Shopify replatform and a full restructure of the DTC team to unite online and in-store.
In this episode, we cover:
- How her team is making the most of “playtime” post-Shopify replatform
- The tech she relies on, including noise-cancelling headphones and Claude AI
- What a 400kg backyard smoker taught her about teamwork and persistence
- How podcasts like Nudge and Add To Cart have shaped her leadership approach
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Check Kira’s main ATC episode here
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