Episode Details

In this episode of Marketing Tips for Doctors, host Dr. Barbara Hales interviews Dr. Tracy Gapin, a board-certified urologist who has transitioned into a performance and longevity expert. Dr. Gapin is the founder of the Gapin Institute and the creator of Peak Launch MD, a licensing and certification platform designed to empower doctors to offer next-generation care. As a TEDx speaker and bestselling author, Dr. Gapin shares his expertise in optimizing both health and business for physicians looking to transition into the field of performance medicine. 

Dr. Gapin discusses his journey from traditional urology practice to founding a concierge care service that emphasizes functional medicine, hormone optimization, and longevity science. He highlights the importance of mindset, authenticity, and knowing your audience when transitioning into a new practice or business model. He also shares insights on how social media and content creation have played a crucial role in expanding his reach. 

Key Takeaway:
“Marketing isn’t about being salesy. It’s about helping someone understand how you can help them.” – Dr. Tracy Gapin 

Connect with Dr. Tracy Gapin: 

• Website: www.gapininstitute.co

• Email: doctracy@gapininstitute.co

• LinkedIn: Dr. Tracy Gapin 

Connect with Barbara Hales: 

Twitter:   @DrBarbaraHales
Facebook:   facebook.com/theMedicalStrategist
Business website: www.TheMedicalStrategist.com
Email:   info@TheMedicalStrategist.com

YouTube: TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION (206)

Welcome and Introduction