Episode Details

How are we doing? Who do you want to learn from next? Text us with notes and ideas.

Ever wondered what happens when you build a golf brand for people who care more about the beer cooler than their scorecard? Wes Loman, founder of The Salty Golfer, joins us from Dig South to share how he's created a thriving golf lifestyle brand that puts fun first.

Founded in 2019, The Salty Golfer embodies a refreshingly casual approach to a traditionally stuffy sport. "We throw a party and golf gets in the way," Wes explains, describing how his brand appeals to golfers who might not make birdies or pars consistently but still want to look good on the links. Their most popular t-shirt bears the motto "Play fast because the ice is melting" – a nod to keeping pace so the beers stay cold, not because of any climate concerns.

The brand has expanded beyond apparel to include "The Salty," a crushable 4.2% ABV pineapple blonde beer now available at prestigious locations like Kiawah Island and The Sanctuary. But what truly sets The Salty Golfer apart is their role as trusted insiders for the 86 golf courses along Myrtle Beach's Grand Strand. Wes and his team provide real-time feedback on course conditions, answer questions about aeration schedules, and often join groups that need an extra player – creating authentic connections with their community.

Looking ahead, Wes revealed plans for an eight-episode series debunking ridiculous golf course reviews, including complaints about courses being "built backwards" because the sun gets in players' eyes. With partnerships with major equipment manufacturers and a growing presence across social media platforms, The Salty Golfer continues to redefine what golf culture can be – less uptight, more inclusive, and always ready for a good time.

Ready to embrace the laid-back golf lifestyle? Follow The Salty Golfer on all social platfor

South Carolina Research Authority (SCRA) is a public, nonprofit organization that fuels South Carolina’s innovation economy by supporting technology-based startups, academic research, and industry partnerships. Through funding, coaching, and its investment arm SC Launch, SCRA helps early-stage companies grow, commercialize ideas, and scale within the state’s key innovation sectors.

Support the show

Title Sponsor: Charleston American Marketing Association

Presenting Sponsor: Charleston Media Solutions

Annual Sponsor: ‪SCRA; South Carolina Research Authority

Quarterly Sponsor: King and Columbus

CAMACast Cohosts: Stephanie Barrow, Mike Compton, Rachel Backal, Tom Keppeler, Amanda Bunting Comen, 

Silicon Harbor Hot Take Host: Stanfield Gray, https://digsouth.com

Produced and edited: RMBO Advertising

Photographer | Co-host: Kelli Morse

Score by:  The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Studio Engineer: Brian Cleary and Mathew Chase

YouTube...