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Revenge Travel Fueling Apple Vacations Recovery
Published 3 years, 1 month ago
Description
Malaysian outbound travel agency Apple Vacations was making over RM270 million in sales pre-pandemic, but the Covid-19 pandemic torpedoed revenues amid prolonged lockdowns and border closures. One year after the reopening of borders, have they managed to return to 2019 highs? We speak to Group Managing Director Dato' Sri Koh Yoh Heck on the travel group's fortunes and how the company is adapting to changing consumer preferences.
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