Episode Details
Back to Episodes
Singapore Tourism Board Expansion Recipe
Published 2 years, 10 months ago
Description
Singapore is on target to hit their international tourist target of 12-14mn in 2023. We speak to Melissa Ow, Chief Executive, Singapore Tourism Board on how this was achieved, why they are taking a targeted approach to growing their share of the tourism pie despite the economic slowdown and the intense competition from the region.
See omnystudio.com/listener for privacy information.