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Levi's Keeping It's Heritage Relevant In SEA

Levi's Keeping It's Heritage Relevant In SEA

Published 1 year, 11 months ago
Description

Levi's, a brand synonymous with jeans, has a 170-year heritage. But does it still have a cache, and how does this world-leading apparel maker compete in SEA? We pose these questions to Sameer Koul, General Manager for Southeast Asia and Country Manager for Thailand, Levi Strauss & Co.

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