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Toys "R" Us Asia: Turning Play Into A Lifestyle
Published 1 year, 4 months ago
Description
Toys "R" Us Asia has been largely insulated from the bankruptcy fallout of its American parent company in 2018. How resilient is the toy retail business in the face of rapidly changing consumer trends, supply chain risks and geopolitical uncertainties? We discuss its strategy for brand longevity and sustainability with Leo Tsoi, CEO of Toys "R" Us Asia.
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