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Faber-Castell : Relevance of Traditional Stationery In A Digital World
Published 1 year, 2 months ago
Description
Faber-Castell is a legacy brand making pens and colour pencils in a world that's getting more used to ChatGPT, iPads and AI textbooks. Its managing director, Andrew Woon talks to us about digital disruption, smart factories, sustainability and why the humble pencil still matters.
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