Episode Details

Dr. Ashley Lerman is bootstrapping a CPG brand for baby dental care, teethers and baby teething remedies.

In this episode, we sat down with the founder of FirstGrin and the face behind @pediatric.dentist.mom to talk all things:

🍼 Building a mission-led oral care brand for kids
💡 How she used DIY influencer marketing to get her product in front of real moms
💰 What it really looks like to bootstrap a CPG startup
📦 Getting visibility without a PR agency or big marketing budget
📲 Growing a personal brand and product brand in tandem

If you’ve ever wondered how to create traction, community, and sales — without outside funding or a marketing team...this episode is packed with the real, behind-the-scenes stuff no one shares.

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Dr. Ashley Lerman is a board-certified pediatric dentist and the founder of Firstgrin, a digital health and product company helping families and parents with oral health. She’s grown Firstgrin into a nationally recognized brand with 200,000+ users and partnerships with major health plans, all without a business or tech background. Ashley also shares practical, judgment-free dental advice to millions of parents through her viral social media platform @yourfirstgrin  @pediatricdentistmom  


www.yourfirstgrin.com

#CPGfounder #influencermarketingtips #founderstory #pediatricdentistmom #diypr #productmarketing #visibilityonpurpose #bootstrapstartup #oralcarebrand #firstgrin #smallbusinessowner

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