Consistency: The Secret Sauce to Building a Personal Brand

In this episode, Michelle Thames explains why consistency is the true key to building a magnetic personal brand that gets noticed and paid. She breaks down how to show up regularly, even when life gets busy, and how consistent content leads to long-term visibility, trust, and income.

What You’ll Learn in This Episode

Why consistency is more important than creativity when building your brand
The difference between brand awareness and brand authority—and how consistency drives both
Michelle’s framework for staying consistent even when you’re short on time or motivation
How to build a content schedule that aligns with your energy and capacity
What consistent visibility really looks like (it’s not daily posting)
How to track and measure the ROI of consistent brand-building
Common reasons people struggle with consistency and how to overcome them

Who This Episode Is For

Entrepreneurs and service providers building a brand from scratch
Coaches and creators who want to increase their visibility and trust factor
Busy business owners who struggle with showing up regularly online
Multi-passionate women building brands across multiple platforms

Key Takeaways

Your audience buys from the brand they see the most—not necessarily the best
You don’t need to post daily, but you do need a repeatable system
Consistency compounds—what you do today impacts how you get paid next month
The key to consistency is simplicity: pick fewer platforms and master them
A clear brand message helps you show up confidently and create content faster

Let’s Connect & Get Your Freebie!

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Published on 5 months, 1 week ago

Podcast Episode Details

Consistency: The Secret Sauce to Building a Personal Brand