Episode Details

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🚨 ChatGPT is rapidly becoming the first place people go when they need a lawyer—but most law firms aren’t even showing up. In this episode, Danny and Mike break down what it actually takes to get your firm listed in ChatGPT's responses, why “trust signals” are the key, and how to create content that AI tools will notice, index, and recommend. If you’re invisible to AI, you’re invisible to clients—and that needs to change now.

📌 Key Takeaways

• ChatGPT pulls from web content, social platforms, and online trust signals to decide who to recommend.
• Law firms need consistent, credible content to get noticed by AI tools.
• Visibility in AI search is becoming just as critical as Google SEO.

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