Episode Details

Would you wear a bikini to a church? In this episode, Lindsey Frances interviews Corina Goetz, a cultural expert and consultant specializing in the Gulf region. They discuss the importance of cultural awareness, the challenges businesses face when expanding into new markets, and the critical role of listening and etiquette in building relationships. Corina shares her personal journey into cultural consultancy and emphasizes the need for flexibility and local insights in business strategies. The conversation highlights how social media influences cultural understanding and the necessity of trust in professional relationships.

Takeaways

• Listening is crucial for understanding different cultures.
• Cultural misconceptions can hinder business success.
• Building trust is essential in the Gulf markets.
• Etiquette is not just a nice-to-have; it's a must-have.
• Understanding local customs can enhance business relationships.
• Social media can both connect and create gaps in cultural understanding.
• Flexibility in scheduling is important in cross-cultural business.
• Personal experiences shape our understanding of cultures.
• Effective marketing requires local insights and strategies.
• Authentic relationships are built on trust and mutual respect.

Corina Goetz Website: https://star-cat.co.uk/

Lindsey Frances LinkedIn: uk.linkedin.com/in/lindseyfrances

Lindsey Frances Facebook: www.facebook.com/lyndzy.frances

Lindsey Frances Facebook Page: https://www.facebook.com/lindseyfrancescoach/

Lindsey Frances Instagram: www.instagram.com/humanwithlindsey/

Website Lindsey Frances: https://www.lindseyfrances.co.uk/