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Magic Moments and Mushrooms: How Nutra Organics Creates Lifetime Value | #539
Description
Jennifer Gilbert is the Head of Digital at Nutra Organics, and a former ecommerce leader at RY.com.au, The Facial Co., and Makeup Cartel. With a background in musical theatre and a serious knack for CX, she’s now driving digital growth for one of Australia’s most beloved health food brands.
In this episode, we cover:
- How Nutra Organics builds personalised customer journeys using Octane AI and Klaviyo
- Why magic moments post-purchase are key to loyalty (and what they actually look like)
- The strategy behind their high-converting product quiz and segmentation flows
- How they balance Amazon growth with DTC brand control
- Jen’s quarterly planning process, and how she chases the gap, not the gimmicks
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