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Beyond Certifications: Aleksandar Cakic on Real-World Coaching Value

Beyond Certifications: Aleksandar Cakic on Real-World Coaching Value

Published 1 year, 1 month ago
Description

Host Rexhen Doda interviews Aleksandar Cakic, a backend software engineer at LinkedIn and career coach. Aleksandar, who helped develop LinkedIn's AI coaching tools, discusses his journey from various industries to tech and how he now mentors professionals into successful careers.

He emphasizes the deep human connection in coaching, helping clients beyond just career goals. His diverse client base is unified by their intention to work with a coach, with many seeking to transition into tech.

Aleksandar offers one-on-one and group coaching, distinguishing between structured mentoring and deeper, question-driven coaching. His marketing relies heavily on LinkedIn and referrals. He's currently focused on personal branding and providing valuable, free content to attract new clients. He advocates for coaches to invest in a mentor and maintain client relationships beyond formal engagements.

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